What is a DM Plan and Why to Use it?

 A Digital Marketing plan is a strategy document that is used to communicate your Marketing plan to the client. It defines goals and objectives, communicates customer and competitor research, and explains strategies to adopt and procedures for control and monitoring. A DM plan is best for both you and the client as it provides a focused direction, streamlines processes, and optimizes performance and monitoring. It communicates everything you are about to do to your client so that every action is already agreed upon before effort is made